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The Joy of Toys, an Introduction to MEBE

Updated: Apr 10, 2023

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Christmas is almost here !

A time of joy and celebration; a time to celebrate with friends, family and all those we hold dear. With this festive season upon us, our team took the time to sit down and have an update conversation with a member of our community, whose business aims to bring joy through toys.

Ade Shokoya is the founder of Neesee, a company that specialises in toy design and manufacturing, creator of the MEBE™ brand, whose goal is to positively impact children's development through a range of diverse and inspiring designs. MeBe’s vision is to ‘Help create a better tomorrow through play today’ with racially diverse soft toys and action figures that promote healthy self-esteem, inclusion and well being.

About the founder

Ade is an agile consultant and trainer with 20 years of experience working with large organisations, helping them to become more efficient and achieve their objectives across multiple industries. Ade is also a father of three boys, who wants to build a better world for his sons by creating toys and figurines that will positively impact their mental development and those of other kids around the UK and the rest of the world.

Ade Shokoya founder of MEBE


At SIP Management we set out to make effective intellectual protection (IP) management accessible and affordable to all. Through our work with creatives, startups and small businesses we have had the opportunity to develop a unique and wonderful community of IP rich projects and businesses. We are proud to have supported Ade throughout the development of the MEBE™ brand; from the registration of their unique line of toys designs to the search and filing of their trademark.

As a prime member of our community, we can’t wait to see what the future has in store for this inspiring entrepreneur and his business.

The full transcript of our conversation will soon be available for our register members. In the meantime we invite you to check out the work Ade is doing and the MEBE campaign on Indiegogo.

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